July is the month that America celebrates its independence —our freedom as citizens not only of the country but of the world. One of the greatest freedoms we have is the ability to build and grow our own businesses and truly be independent workers
Blog
Change is life’s only constant
In the words of Paramahansa Yogananda: “change is life’s only constant.” No truer words have been spoken, nor are they more relevant than after the sweeping disruptions to our work lives, health, economy, and social systems experienced in 2020
How good intentions can spread bad information
Did you know 60 percent of small businesses that suffer a cyberattack go out of business within six months? That figure belongs right at the top of any article or report about the importance of cybersecurity – it’s a stark reminder that cyberatt
Pocket Guide: Media for the overwhelmed
A hundred years ago, organizations looking to spread awareness had a handful of media options to get the word out: newspapers, magazines, catalogs, and out-of-home placements like posters in town halls. Soon came radio, and then television, but earn
Women’s History Month: 5 female writers you should know
Earlier this month, Wordery, an online bookstore and literary marketplace, published a study answering the question, “Are the most popular rated fiction books written by men or women?” Respondents commented with their favorite books of all t
Levelution of language 2021: a fool-proof guide
Toward the end of summer 2020, I engaged in a text exchange with a relative who will remain unnamed, but let’s just say he/she/them/they were at least 25 years my junior. In response to one of my extremely brilliant, curiosity-inducing questio
Writers who will restore your faith in American civil society
Over the past several decades, Americans haven’t just become more divided along ideological lines – they’ve also become increasingly hostile toward fellow citizens who don’t share their political attitudes. According to Pew, partisan an
Five-step storytelling method
If you want to stand out in your industry, you want to be considered a thought leader in your field. As such, you gain credibility and help influence others — two things that every CEO or executive can use to their advantage in their business. One
For better or worse, the rise of microcontent
Short-form copy, microblogs, clips, snippets, soundbites — yawn. The latest craze in the publishing biz that caters to our rapidly deteriorating attention spans, microcontent is any form of media that is consumable in 10-30 seconds. That inc
The elements of style in the age of noise
“Writing is hard, even for authors who do it all the time,” offers Roger Angell in his introduction to the everyday writer’s handbook, The Elements of Style. Angell himself is no stranger to writing, having watched his stepfather, E.B
