Have you ever looked at an event flyer and thought, “Cool artwork, but can you just tell me the date and time of the party, please?” Then you scour the graphic for a few extra seconds to find the information you need. That moment of frustration
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George Orwell and how to write like a human being
The essayist George Packer recently outlined what he believes is one of the most pernicious “enemies of writing” today: “My students have come of age during a decade when public discourse means taking a position and sticking with it.
How to build a character-driven narrative
First of all, allow me to say that I am not qualified to be giving my opinion on writing. I am not a “writer” by trade; but I am someone who often finds himself writing scripts because it’s a requirement of the job. This disclaimer isn’t a f
What many writers already know
Catastrophes have a way of fast-forwarding history. After millions of women joined the labor force during World War II to help the United States reach staggering levels of industrial production, attitudes about women and work would never be the same
Dos and don’ts for crisis writing
Unless you’re living under a rock or in a bomb shelter wrapped in bubble paper, you’ve likely had to endure not only the fallout from the coronavirus pandemic, but also a litany of emails from every company you’ve ever Googled, liked, purchase
Whose role is it anyway?
What’s the difference between a content marketer and content creator? Or a content strategist and a digital strategist? And where exactly does a copywriter fit in? With marketing jobs expected to increase by 8% in 2028, according to the Bureau of
The client-creative balance
This month marks the one-year anniversary of founding WriteVest. The genesis of the company stemmed from a need to separate my client-commissioned work from my creative and humor writing—and this "separation of church and state" is a common occurr
Patreon for writers
Little to somewhat known in the literary corner (though that fact is rapidly changing) is the crowdfunding platform, Patreon. Just as Shakespeare had Queen Elizabeth and Michelangelo had Medici, you too can have your own patrons who willingly s
7 tools for smarter writing
Want to write smarter? With the volume of resources out there for helping write and publish impactful content, it should almost be a crime to push out lackluster stories with poor grammar. In fact, my latest Google Search for “simple text
How to be part of the global conversation
There has never been a greater need for civil discourse to transcend borders and reach the largest number of people possible. Consider all the global problems we face: from climate change to cybercrime. Now consider all the unprecedented opportuniti
