Tag : content marketing

Pocket Guide: Media for the overwhelmed
April 19, 2021 | Pro tips

Pocket Guide: Media for the overwhelmed

A hundred years ago, organizations looking to spread awareness had a handful of media options to get the word out: newspapers, magazines, catalogs, and out-of-home placements like posters in town halls. Soon came radio, and then television, but earn

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Five-step storytelling method
December 2, 2020 | Pro tips, Writing police

Five-step storytelling method

If you want to stand out in your industry, you want to be considered a thought leader in your field. As such, you gain credibility and help influence others — two things that every CEO or executive can use to their advantage in their business. One

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For better or worse, the rise of microcontent
November 2, 2020 | Pro tips

For better or worse, the rise of microcontent

Short-form copy, microblogs, clips, snippets, soundbites — yawn.  The latest craze in the publishing biz that caters to our rapidly deteriorating attention spans, microcontent is any form of media that is consumable in 10-30 seconds. That inc

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