A hundred years ago, organizations looking to spread awareness had a handful of media options to get the word out: newspapers, magazines, catalogs, and out-of-home placements like posters in town halls. Soon came radio, and then television, but earn
Tag : content marketing
Five-step storytelling method
If you want to stand out in your industry, you want to be considered a thought leader in your field. As such, you gain credibility and help influence others — two things that every CEO or executive can use to their advantage in their business. One
For better or worse, the rise of microcontent
Short-form copy, microblogs, clips, snippets, soundbites — yawn. The latest craze in the publishing biz that caters to our rapidly deteriorating attention spans, microcontent is any form of media that is consumable in 10-30 seconds. That inc