Tag : content

For better or worse, the rise of microcontent
November 2, 2020 | Pro tips

For better or worse, the rise of microcontent

Short-form copy, microblogs, clips, snippets, soundbites — yawn.  The latest craze in the publishing biz that caters to our rapidly deteriorating attention spans, microcontent is any form of media that is consumable in 10-30 seconds. That inc

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Dos and don’ts for crisis writing
April 1, 2020 | From the founder, Writing police

Dos and don’ts for crisis writing

Unless you’re living under a rock or in a bomb shelter wrapped in bubble paper, you’ve likely had to endure not only the fallout from the coronavirus pandemic, but also a litany of emails from every company you’ve ever Googled, liked, purchase

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