Short-form copy, microblogs, clips, snippets, soundbites — yawn.
The latest craze in the publishing biz that caters to our rapidly deteriorating attention spans, microcontent is any form of media that is consumable in 10-30 seconds. That inc
“Writing is hard, even for authors who do it all the time,” offers Roger Angell in his introduction to the everyday writer’s handbook, The Elements of Style.
Angell himself is no stranger to writing, having watched his stepfather, E.B
Have you ever looked at an event flyer and thought, “Cool artwork, but can you just tell me the date and time of the party, please?” Then you scour the graphic for a few extra seconds to find the information you need. That moment of frustration